Career History

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Russ Reid Company Omnicom (Pasadena, CA 91101)                                 May 2007 to January 2010

Online and Broadcast Buyer

·         Managed regional and national clients Search Engine Marketing program which includes daily monitoring of keywords and analysis of creative and media tests.

·         Worked with client teams in educating key clients of best SEM and SEO practices and other key online programs. 

·         Managed regional and national clients CPC, CPA and CPE banner and online video campaigns – working with radio, television and print to ensure campaign integration and maximum ROI.

·         Raised $40,000 worth of online donations for St. Jude Children’s Research Hospital by executing a CPA online incentive marketing program.

·         Negotiated television broadcast deals (spot and program) for key national clients such as St. Jude Children’s Research Hospital, Operation Smile, World Vision and American Red Cross to ensure maximum direct response ROI. 

·         Broadcast buying experience extends to Spanish and Canadian campaigns.

·         Developed strategic regional plans for creative tests and market tests for key national clients. 

·         Worked with IT to develop a media buying software to suit media buying and analysis needs increasing media productivity to 30%.      

Zenith Media (Manhattan, NY 10014)                                                                 Mar 2006 – Dec 2006

Assistant Communications Planner

  • Worked with the Scion, Toyota regional and national account team. Organized production and presentation of competitive analysis for the 2007 media plan.
  • Day-to-day steward of media plans; maintaining contact with vendors and media buyers.
  • Assisted in developing, coordinating media plans, managing budgets, monitoring ad spending to make sure clients attain the maximum projected revenue in building their brands.

 

Big Fish Communications (Brookline, MA 02445)                                             May 2005 – Aug 2005

Marketing Intern

  • Generated creative ideas for four marketing campaigns - Spring Break Campaign Launch for Disney’s Cars and Pirates of the Caribbean 2, Oxygen channel’s movie launch of “Nadine in Dateland” and VH1’s event campaign for the show “I love the 80’s 3D” in New York City.
  • Conducted media pr research for Lamisil and Neutrogena product launches.

 

Mozcom Inc. (Makati City, Philippines)                                                            Aug 2003 – Aug 2004

Marketing Manager

·         Generated marketing campaigns for new and existing products at Mozcom, Inc. which include the relaunch of their Prepaid Internet Card, Dial-Up and Broadband programs.

·         Managed production of campaign materials through marketing product launches through proof reading and writing ad copies for press releases and marketing collaterals.

·         Organized, managed and executed campaign events and trade shows.

·         Headed production of Mozcom’s 10th Year Anniversary celebration gaining valuable media exposure and new client leads.

 

Fleishman-Hillard Communications (Makati City, Philippines)                        Feb 2003 – June 2003

Public Relations Intern

  • Generated creative event campaigns for major accounts such as McDonalds and Broadband Philippines.
  • Organized daily media monitoring and media research reading a diverse array of newspapers and print publications
  • Facilitated production of press conferences and headed development of the production of the company’s corporate presentation.